Influenced by the power of the hashtag, our culture’s appetite for perfect Instagram bodies submerging our feeds have spawned an alarming number of individuals to seek out cosmetic enhancement and plastic surgery procedures. Heaps of selfies and flawlessly fit photos have transformed social media into a boundless marketplace for the industry to flourish in.
How is a person’s confidence and self-esteem not supposed to be affected by such unnatural, filtered standards and unobtainable aesthetics constantly ‘viralling’ out of control? Of course, we are going to be dissatisfied with our physical. We can’t help ourselves by comparison. Yet, we all choose to ignore the one obvious realization. Social media is simply public perception. None of this is legitimate.
Board-certified plastic surgeon and expert Dr. Douglas Steinbrech explains, “Social media is without a doubt having a substantial impact for my practice. Since the growth in digital popularity, individuals have become more comfortable with the idea of altering their image all in the name of selfies. They are walking around with cameras glued to their palms 24/7. They want to look their best at all times in case of impromptu snaps. Both surgical or the alternative non-invasive treatments are reaching an entirely new audience and segment of potential patients.”
Generations of the past were much more discreet about the work they were having done. In prior decades, individuals who opted for a little nip and tuck would slip away for about a week or so only to turn up appearing miraculously rejuvenated. Nothing like some ‘R&R’ to reclaim your youthful look right? Wrong. Society was hip to your game. However, now our enlightened adolescents have no shame in injecting some filler, plumping up their pout, and minutes later showing off their new look on the Gram. Many young women are even being paid via dermal fillers to promote these serums and formulas as an avenue to boost sales among med-spas and practices.
Beauty seekers are eager to get in on the action. They are able to target large demographics without even having to try very hard. Our notoriously self-obsessed upbringing leads many women and men too willing to share information and happily document their plastic journey across the Internet.
According to recent reports from The American Society for Aesthetic Plastic Surgery, various procedures among both male and female patients seeking fillers and other enhancing hydraulics have skyrocketed up to 43 percent in a short five year period. Many surgeons are attributing this rise to the increased usage of the social media stage.Theresa Pinson is an exceptional example of spa technician’s offering first class, at-home care including Chemical Brow Lift using Botox Cosmetic, lip enhancement, Cheek augmentation and overall facial rejuvenation. Early on she was able to establish her credibility simply on a referral basis chronicling transformations on social media. Highly accredited and famed celeb surgeon Dr. Ramtin Kassir insights, “My patients often upload and post moments after waking up from surgery, or even while undergoing a contemporary ‘lunch-time’ cosmetic treatment- like lip filler.” Surgeons who are not participating in this realm of media are missing out on a huge opportunity. According to Kassir, majority of his traffic and lead generation comes from social forums, which are single-handedly shaping beauty enterprises.
Whether for attention, or almost a sense of civic duty to exchange reviews of their experience, a new breed of clients have been born, alongside their supplements, Fit Teas and teeth whitening kits.
Advanced plastic surgeons like Dr. Monica Tadros are very understanding to the current social media movement. Tadros has pioneered a new technique in lip shaping with ‘Love Your Lips’, sculpting a person’s natural pucker. Thanks to major personalities and VIP’s like Kyle Jenner highlighting this paramount facial feature, young girls are not walking, but running to the nearest injector. Tadros customizes her methods by specializing in a wide variety of injectables to create balance and symmetry while designing luscious, fuller lips with more definition and curvature. Since such extreme, wide-spread initiatives on social media like #TheKylieJennerChallenge made headlines, this was a necessary strategy to educate young adults on how to enhance their supple lips safely. And although we can appreciate one’s desire to keep up with the ‘trends’, too many big names were attached to overfilled botches.
Support on these networking channels can be as big of a driving force into these plastic procedures as is the negative backlash. With ever-evolving technology between both plastic surgery and innovative media tools, both women and men desire the ability to track their progress behind total perfection. Individuals will forever crave the satisfaction with ‘likes’ and followers, solidifying their level of attractiveness. From inflated lips to inflated egos, social media is the ideal visual solution the cosmetic plastic surgery field has been waiting for.